The Value of Your List in Small Business Marketing

by Dave Wirsching on May 16, 2012

Email Marketing List BuildingDon’t underestimate the value of your “list.” Your list is simply information about your customers or other key individuals (your audience) that you control. It allows you to reach out to them when you want to. In its simplest form, it could be a rolodex or the names in your contacts folder. As your audience grows, those systems become unworkable. While some people believe that followers or friends on a social network can act as a viable list, you should beware – you don’t control the information, and in most cases you can’t even back it up. All your hard work in building connections could disappear overnight.

One of the best ways for building and maintaining a list is to have an email newsletter. Not only do you have the opportunity to connect with your audience when you wish, you have a chance to collect one of the most important pieces of data about you audience – their email address.

What you can do

If you aren’t email marketing, here’s what you can do. Make sure to follow good email practices (see this article for good and bad email practices)

  • Sign up for an Email Service Provider (we like MailChimp)
  • Start offering a regularly scheduled newsletter – once a month is best, but every other month will work to start
  • Add your current customers to your list (make sure you let them know you’re doing it – here’s an example)
  • Add other connections to your list, but (again) make sure to ask for permission. Here’s another example.
  • Keep your list active – send to it regularly so you’re not forgotten
  • Back up your list to a safe place!

You can also use events to collect more email subscribers (here’s how to make an event work).


Marketing Ideas for Small Businesses

May 2, 2012

We’ve been running a series of weekly articles with marketing ideas for small businesses on our Facebook Page. If you are already visited the page, thanks! If not, you should check it out. Here’s a sample of what we share from a previous post: Maintain – Keeping up with Changes. Things change. People change. Your […]

Read the full article →

Marketing to The New Consumer

January 30, 2012
Thumbnail image for Marketing to The New Consumer

In the previous article on Dealing With Changes In Small Business Marketing (part of our Balanced Marketing Series), I outlined the changes that small business marketers are facing every day. In this article, we’ll explore some things that you can do to answer these changes. Meeting the consumer We don’t have much choice – we […]

Read the full article →

Dealing with Changes in Small Business Marketing

January 10, 2012
Thumbnail image for Dealing with Changes in Small Business Marketing

This a part of our Balanced Marketing series. Marketing change continues Small business marketers are challenged to keep up not only with the pace of change but in changes in seemly every dimension of your marketing.  You need to stay up to date. Things on the internet don’t go away The long arm of search […]

Read the full article →

Introduction to a Balanced Approach to Marketing

November 25, 2011

Are you tired of wasting your time and money on marketing? Not enough leads, campaigns that go nowhere, and channels that don’t deliver? There’s a good chance that what you’re missing isn’t a tool or a channel; what you are missing is a balanced approach to your marketing. When you adopt a more balanced approach, […]

Read the full article →

Don’t Wait Too Long to React to Social Media Changes

October 23, 2011
Thumbnail image for Don’t Wait Too Long to React to Social Media Changes

Has your Social Media just hit an iceberg? I have a little Titanic on the brain. My daughter just finished a class project on the ill-fated vessel, and when it comes to immersion in a topic, she’s at the head of the class. It was not only a topic of discussion, but we also spent […]

Read the full article →

How’s Your Home on the Net?

August 4, 2011
Thumbnail image for How’s Your Home on the Net?

This article originally appeared in our email newsletter, Building Marketing that Works.  Sign up here. Where you “live” impacts all your online marketing Think of your website as your “home” on the web.  Many prospect’s first interaction with your company will be your web site.  How it looks, what it contains, and how your visitors […]

Read the full article →

Google is Watching your WordPress Version

July 22, 2011

Google Webmaster Tools Now Sending Notices. On a recent trip into Webmater Tools, I received the following note:

Read the full article →

The Importance of Social Media to Small Business Marketing

March 31, 2011

The concept behind social media is simple – it’s all about connecting. Social networks offer a different type of relationship, one that is no longer limited by time or geography.

Read the full article →

Providing Value to your Audience

March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

Read the full article →

Help Disaster Relief with a Simple Message on your Website

March 13, 2011

Want to use your website or blog to help the disaster relief effort in Japan? We just finished a quick project helping Community First Abstract add a message bar to the top of every one of their web pages. All it takes is adding a little bit of code to your website. The quick steps: […]

Read the full article →