In the previous article on Dealing With Changes In Small Business Marketing (part of our Balanced Marketing Series), I outlined the changes that small business marketers are facing every day. In this article, we’ll explore some things that you can do to answer these changes.
Meeting the consumer
We don’t have much choice – we have to adapt our marketing to meet this new consumer. Where in the past you may have competed solely on price or placement, buyers want and expect more – information and engagement.
These potential (and existing) customers should be thought of in a new way – an audience. Your online presence isn’t that different than that of a performer. You have a following that is ready to consume, review, share, and support your business. By connecting with them and addressing their needs you are much more likely to build a lasting, and profitable, relationship.
Connecting with the new consumer…
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