I don’t often offer public advice about specific vendors, especially search vendors – everyone’s needs are different – my perfect fit might be your nightmare.
Superpages.com is the exception to the rule. At one time I had been a very satisfied client. A year ago, I started to caution clients to steer clear.
At some point, around the time they split off from Verizon, I noticed a deterioration in quality of the leads delivered. Soon after, their reporting was “updated” and it became harder and harder to determine how their campaigns were being presented and how to manage them effectively. The last straw was the end of month “dump” – one month a had a spike in “bad” traffic that burned up my remaining budget.
It was time to get out, but unlike a number of other vendors, they lock their clients in for a full year. I paused my campaign, ate the “minimum” charge, and waited until contract expiration. I called and canceled. Two weeks later, traffic starts showing up again, and my credit card is getting charged. They had “renewed” me without my permission and without a contract. After a follow up call, the Superpages.com rep has promised to cancel my account and reverse the charges.
Having heard horror stories from both clients and associates, I don’t believe this is a simple administrative error, but a way of doing business. There are so many other reputable paid search alternatives out there, that it just doesn’t make sense to sign up with Superpages.com.
There – now I feel better.
