Providing Value to your Audience

by Dave Wirsching on March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

Think about media you frequent, whether it’s a newspaper, website, or a TV program. Why do you return? Because it provides something you care about, whether its information or entertainment. If you don’t see the benefit, you flip the channel or hit the “back” button, sometimes never to return. Your audience is no different. Once they visit, subscribe, “friend,” connect, or follow you, they want value.

How can you provide value:

Make sure the content matches your audience, is of good quality, and is updated regularly. Do that, and you are on your way to building a stronger (and larger) audience.

How do you provide value?

Previous post:

Next post: