Thinking Differently

Why About Marketing was born from my experience as an entrepreneur.   When I began to market my first start-up, I realized there were limitless marketing options but very little objective advice to help small and local businesses navigate the path to successful marketing.  Every day at Why About Marketing we help our clients build local marketing programs that deliver measurable results.

This blog is published to help local businesses understand important topics and trends that can impact their marketing and their business.

About Me

Dave Wirsching I use my experience in traditional marketing and digital media – social networking, blogs and online advertising – to help my clients achieve local and online marketing success.

I am the principal member and founder of Why About Marketing, and a co-owner of a full service, independent Title Insurance Agency in Blue Bell, Pennsylvania.  Prior to becoming a small-business owner, I was a Managing Director at BearingPoint (formerly KPMG Consulting).  Throughout my consulting career, I have provided technology, customer care, and marketing solutions to a variety of clients and industries while with Electronic Data Systems and Booz-Allen & Hamilton.

I am a former Naval Officer who served at sea and in the Naval Intelligence community.  I graduated from Cornell University and hold a Masters Degree in Information Technology from The George Washington University.

See why working with me is different.

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