On Blogs

Google is Watching your WordPress Version

July 22, 2011

Google Webmaster Tools Now Sending Notices. On a recent trip into Webmater Tools, I received the following note:

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Providing Value to your Audience

March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

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Own Your Blog Content

April 9, 2010

Blogs can help you establish credibility and generate leads for your business. But be careful: who’s getting the credit for all your hard work?

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Blog Template Update Brings Results

March 15, 2010

A Blog Success Story Simplifying a blog’s layout and reducing sidebar clutter drove dramatic improvement in visitor engagement. Background Clearing Title (www.clearingtitle.com) is a blog targeted at title insurance practitioners. In existence since 2007, it has a regular readership of real estate and title insurance professionals. Clearing Title had become cluttered by too many sidebar […]

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Keyword Selection for Local Search

November 19, 2009
Thumbnail image for Keyword Selection for Local Search

Not every web property is designed to draw visitors by appearing in web search engine results. For those that do plan on using search marketing as a means of generating traffic, a top priority is to develop content that “attracts” search engines.

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Don’t be in a Rush to Upgrade

October 27, 2009

A client asked if they should upgrade their version. I advised them to move cautiously. For my own web sites, I usually upgrade to the latest version of whatever technology I’m using, but rarely am I an early adopter. Some guidelines on upgrading:

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Cub Reporter to Editor in Chief in 8 Easy Steps

December 15, 2008

In Managing your e-Publication for Success, I outlined the importance of the Editorial Calendar. Here are eight steps to starting an editorial calendar for your blog or other e-publication: 1. Set your agenda. Your publication should have definition – is it news, advice, opinion, or how to? Your agenda will guide you in the creation […]

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Are you Managing Your E-Publication for Success?

December 4, 2008

Submit the first post on your blog, or write your first e-newsletter – whether you like it or not, you’re officially a publisher. Congratulations! By the way, what’s your plan? Above all, you have to have content. There are great sites on developing content like copyblogger, but content won’t be enough. You have to manage […]

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