So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.
Good email marketing gets results; bad email marketing can get you in the penalty box. Ugly email marketing can really trash your reputation. Learn how to avoid email marketing mistakes.
The following article was originally published in our monthly newsletter, Building Marketing the Works. Click here to subscribe. How long before you are forgotten? One of the greatest challenges in marketing is having your audience retain not just a favorable impression of your business, but one that is strong enough so that they reach out [...]
In Managing your e-Publication for Success, I outlined the importance of the Editorial Calendar. Here are eight steps to starting an editorial calendar for your blog or other e-publication: 1. Set your agenda. Your publication should have definition – is it news, advice, opinion, or how to? Your agenda will guide you in the creation [...]
Submit the first post on your blog, or write your first e-newsletter – whether you like it or not, you’re officially a publisher. Congratulations! By the way, what’s your plan? Above all, you have to have content. There are great sites on developing content like copyblogger, but content won’t be enough. You have to manage [...]
