Social Media

Don’t Wait Too Long to React to Social Media Changes

October 23, 2011
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Has your Social Media just hit an iceberg? I have a little Titanic on the brain. My daughter just finished a class project on the ill-fated vessel, and when it comes to immersion in a topic, she’s at the head of the class. It was not only a topic of discussion, but we also spent [...]

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The Importance of Social Media to Small Business Marketing

March 31, 2011

The concept behind social media is simple – it’s all about connecting. Social networks offer a different type of relationship, one that is no longer limited by time or geography.

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Providing Value to your Audience

March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

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Facebook Page Spam Blocker

October 31, 2010
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Heads up to everyone who manages a Facebook Page.  It looks like Facebook has added a “spam blocker” to the page architecture.  See the explanation I received this AM (above) when a notice appeared on one of the Facebook Pages we manage.  Whether this will cause technical issues for owners or visitors who post items [...]

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Don’t be Forgotten – Make Better Use of Online Marketing

June 8, 2010

The following article was originally published in our monthly newsletter, Building Marketing the Works. Click here to subscribe. How long before you are forgotten? One of the greatest challenges in marketing is having your audience retain not just a favorable impression of your business, but one that is strong enough so that they reach out [...]

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Understand Why Before Diving into Social Media

May 26, 2010
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Too many social media marketers have a problem with “how” They jump into how to use the tools before they answer more important questions.

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Choosing the Best Tool for the Job

May 3, 2010
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In online marketing, especially social networking, the best tool might not be the most automated or “efficient.” Successful online marketing requires building a relationship with your audience. And solid relationships aren’t built overnight or with a rapid-fire tool set.

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3 Reasons Why You Need to be on LinkedIn

April 27, 2010

People will sometimes refer to LinkedIn as your “online resume.” Frankly, it’s a disservice to what is a very powerful tool. The reach, the features, and reputation of LinkedIn can provide you with much, much more.

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You have an Audience

April 22, 2010

Customers, prospects, leads – they no longer exist. At least they shouldn’t when planning for your market. Generational changes, social networks and the ubiquity of the Internet has turned marketing on its head.

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Own Your Blog Content

April 9, 2010

Blogs can help you establish credibility and generate leads for your business. But be careful: who’s getting the credit for all your hard work?

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Social Networking – are You Headed for Failure?

March 19, 2010

What do social networking and sales have in common? You have to believe it will work. Last month I was lucky enough to attend a presentation from Dan Caramanico, co-author of  The Optimal Salesperson. His presentation was full of great sales insights, but one of his points really hit home. Dan pointed out that if [...]

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