Social Media

Credibility Counts in Online Marketing

March 1, 2010

Too often I see individuals struggle with their online marketing efforts. Most of the time, the cause is immediately apparent. In fact is the first impression that’s causing the failure.

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Social Media: Are you one of the Tone Deaf?

February 26, 2010

This was originally posted on davewirsching.com You probably won’t hear me.  You’re probably busy using Social Media like Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities. It’s not your fault.  You might have [...]

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LinkedIn Profile Basics

February 18, 2010

I recently pulled together some thoughts on LinkedIn profiles for a friend, and I thought I’d share them here with you:

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Kane Partners Social Media Seminar

October 28, 2009

I had the pleasure last night of participating in a social media panel discussion sponsored by Kane Partners. It was a good panel with expertise across the spectrum of social networking:

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Social Networking can’t be Measured. Really?

November 13, 2008

I saw a piece in the local business journal where the “expert” started by stating you must accept that Social Networking can’t be measured. Baloney! While it might be true for consumer giants and on-line retail – they might not be able figure out the sources of each sale. Smaller businesses, especially service businesses, know [...]

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Social Media isn’t your Personal Radio Station

October 25, 2008

I see a lot of “broadcast” social networking participants. They create a profile to send out their message, but don’t bother to listen to or engage with anyone else. Its old marketing inside a new model. Broadcast your message, hope that something sticks. It doesn’t work in social networking. Serious people aren’t involved in social [...]

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