Think Locally | Targeted Marketing for Local Business

Email Marketing Done Right

February 7, 2011

Good email marketing gets results; bad email marketing can get you in the penalty box. Ugly email marketing can really trash your reputation. Learn how to avoid email marketing mistakes.

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You Build It – but Will They Come?

November 29, 2010

You build an awesome website for your local business – invest time, money, and let’s be honest – emotion, into the process. You want it to “knock the ball out of the park.” Launch day arrives, you let everyone know. Day one you get a bunch of visitors and then…. Nothing happens. The phone doesn’t [...]

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Search Becoming Critical for Local Business

November 6, 2010

This article originally appeared in the Montgomery County News Magazine Not that long ago, online search results mattered only if you were selling something online. Local businesses could be confident that customers would find them through local advertising or word of month. Continuing advances in internet applications and mobile phones use are altering customer behavior, [...]

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Facebook Page Spam Blocker

October 31, 2010

Heads up to everyone who manages a Facebook Page. It looks like Facebook has added a “spam blocker” to the page architecture. See the explanation I received this AM (above) when a notice appeared on one of the Facebook Pages we manage. Whether this will cause technical issues for owners or visitors who post items [...]

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SEO Success for Local Business

October 20, 2010

Is it possible for a local business to rank highly in the search engine results? Absolutely. I have a client that ranks on the first page for 98 out of 170 of their chosen keywords. They also can claim 31 keywords in the top three and 11 keywords in 1st place. Not just any keywords [...]

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Five Fundamentals for Local Business Website Success

October 20, 2010

Successful websites have a number of traits in common. Like an engine with a missing spark plug, miss any one of these items and your marketing won’t run the way it should. Keep running your online marketing without these elements and, like an engine, it runs the risk of slowing, stalling, or failing altogether.

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Online Marketing and the Value of Curation

September 12, 2010

The online world thrives on original content. More importantly, great content drives attention, visitors, and business results. Content can literally make the difference between online success and failure.

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Become a Destination – Build an Online List

August 30, 2010

One of the best ways to have a great web destination is to provide your audience with great content that’s updated regularly. But what if you don’t have the time to write or find joy in making videos? Even if you like creating content, you still might be at a loss on what to create. [...]

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Don’t be Forgotten – Make Better Use of Online Marketing

June 8, 2010

The following article was originally published in our monthly newsletter, Building Marketing the Works. Click here to subscribe. How long before you are forgotten? One of the greatest challenges in marketing is having your audience retain not just a favorable impression of your business, but one that is strong enough so that they reach out [...]

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Four Reasons Why You Should Care About Page Load Speed

May 30, 2010

Once upon a time, web page load speed was something only webmasters and hopeless perfectionists cared about. If it was really horrible, you’d tell the web team to find the problem and fix it, but otherwise, slow was OK – the internet provider would take the blame anyway. That was then But things have changed. [...]

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