Four Reasons Why You Should Care About Page Load Speed

May 30, 2010
Page Load Speed

Once upon a time, web page load speed was something only webmasters and hopeless perfectionists cared about. If it was really horrible, you’d tell the web team to find the problem and fix it, but otherwise, slow was OK – the internet provider would take the blame anyway. That was then But things have changed. [...]

Read the full article →

Understand Why Before Diving into Social Media

May 26, 2010
Thumbnail image for Understand Why Before Diving into Social Media

Too many social media marketers have a problem with “how” They jump into how to use the tools before they answer more important questions.

Read the full article →

Choosing the Best Tool for the Job

May 3, 2010
Thumbnail image for Choosing the Best Tool for the Job

In online marketing, especially social networking, the best tool might not be the most automated or “efficient.” Successful online marketing requires building a relationship with your audience. And solid relationships aren’t built overnight or with a rapid-fire tool set.

Read the full article →

3 Reasons Why You Need to be on LinkedIn

April 27, 2010

People will sometimes refer to LinkedIn as your “online resume.” Frankly, it’s a disservice to what is a very powerful tool. The reach, the features, and reputation of LinkedIn can provide you with much, much more.

Read the full article →

You have an Audience

April 22, 2010

Customers, prospects, leads – they no longer exist. At least they shouldn’t when planning for your market. Generational changes, social networks and the ubiquity of the Internet has turned marketing on its head.

Read the full article →

Own Your Blog Content

April 9, 2010

Blogs can help you establish credibility and generate leads for your business. But be careful: who’s getting the credit for all your hard work?

Read the full article →

Social Networking – are You Headed for Failure?

March 19, 2010

What do social networking and sales have in common? You have to believe it will work. Last month I was lucky enough to attend a presentation from Dan Caramanico, co-author of  The Optimal Salesperson. His presentation was full of great sales insights, but one of his points really hit home. Dan pointed out that if [...]

Read the full article →

Blog Template Update Brings Results

March 15, 2010

A Blog Success Story Simplifying a blog’s layout and reducing sidebar clutter drove dramatic improvement in visitor engagement. Background Clearing Title (www.clearingtitle.com) is a blog targeted at title insurance practitioners. In existence since 2007, it has a regular readership of real estate and title insurance professionals. Clearing Title had become cluttered by too many sidebar [...]

Read the full article →

Local Business Online – Location, Location, Location

March 8, 2010

Location, location, location. What’s true for real estate is also true for local business online. While it still pays to have good parking and signage, now it’s now essential that your business and its location show up on the web.

Read the full article →

Credibility Counts in Online Marketing

March 1, 2010

Too often I see individuals struggle with their online marketing efforts. Most of the time, the cause is immediately apparent. In fact is the first impression that’s causing the failure.

Read the full article →

Social Media: Are you one of the Tone Deaf?

February 26, 2010

This was originally posted on davewirsching.com You probably won’t hear me.  You’re probably busy using Social Media like Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities. It’s not your fault.  You might have [...]

Read the full article →

← Previous Entries

Next Entries →