The Value of Your List in Small Business Marketing

May 16, 2012

Don’t underestimate the value of your “list.” Your list is simply information about your customers or other key individuals (your audience) that you control. It allows you to reach out to them when you want to. In its simplest form, it could be a rolodex or the names in your contacts folder. As your audience […]

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Providing Value to your Audience

March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

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You have an Audience

April 22, 2010

Customers, prospects, leads – they no longer exist. At least they shouldn’t when planning for your market. Generational changes, social networks and the ubiquity of the Internet has turned marketing on its head.

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