blog

Become a Destination – Build an Online List

August 30, 2010

One of the best ways to have a great web destination is to provide your audience with great content that’s updated regularly. But what if you don’t have the time to write or find joy in making videos? Even if you like creating content, you still might be at a loss on what to create. [...]

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Own Your Blog Content

April 9, 2010

Blogs can help you establish credibility and generate leads for your business. But be careful: who’s getting the credit for all your hard work?

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Blog Template Update Brings Results

March 15, 2010

A Blog Success Story Simplifying a blog’s layout and reducing sidebar clutter drove dramatic improvement in visitor engagement. Background Clearing Title (www.clearingtitle.com) is a blog targeted at title insurance practitioners. In existence since 2007, it has a regular readership of real estate and title insurance professionals. Clearing Title had become cluttered by too many sidebar [...]

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Five Steps to Become Visible on the Internet

December 29, 2009

Being invisible on the internet is going to get in the way of your small or medium business’ success.

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Don’t be in a Rush to Upgrade

October 27, 2009

A client asked if they should upgrade their version. I advised them to move cautiously. For my own web sites, I usually upgrade to the latest version of whatever technology I’m using, but rarely am I an early adopter. Some guidelines on upgrading:

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Cub Reporter to Editor in Chief in 8 Easy Steps

December 15, 2008

In Managing your e-Publication for Success, I outlined the importance of the Editorial Calendar. Here are eight steps to starting an editorial calendar for your blog or other e-publication: 1. Set your agenda. Your publication should have definition – is it news, advice, opinion, or how to? Your agenda will guide you in the creation [...]

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Are you Managing Your E-Publication for Success?

December 4, 2008

Submit the first post on your blog, or write your first e-newsletter – whether you like it or not, you’re officially a publisher. Congratulations! By the way, what’s your plan? Above all, you have to have content. There are great sites on developing content like copyblogger, but content won’t be enough. You have to manage [...]

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