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The Value of Your List in Small Business Marketing

May 16, 2012

Don’t underestimate the value of your “list.” Your list is simply information about your customers or other key individuals (your audience) that you control. It allows you to reach out to them when you want to. In its simplest form, it could be a rolodex or the names in your contacts folder. As your audience […]

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Email Marketing Done Right

February 7, 2011

Good email marketing gets results; bad email marketing can get you in the penalty box. Ugly email marketing can really trash your reputation. Learn how to avoid email marketing mistakes.

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