Facebook

Don’t Wait Too Long to React to Social Media Changes

October 23, 2011
Thumbnail image for Don’t Wait Too Long to React to Social Media Changes

Has your Social Media just hit an iceberg? I have a little Titanic on the brain. My daughter just finished a class project on the ill-fated vessel, and when it comes to immersion in a topic, she’s at the head of the class. It was not only a topic of discussion, but we also spent [...]

Read the full article →

The Importance of Social Media to Small Business Marketing

March 31, 2011

The concept behind social media is simple – it’s all about connecting. Social networks offer a different type of relationship, one that is no longer limited by time or geography.

Read the full article →

Providing Value to your Audience

March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

Read the full article →

Search Becoming Critical for Local Business

November 6, 2010

This article originally appeared in the Montgomery County News Magazine Not that long ago, online search results mattered only if you were selling something online. Local businesses could be confident that customers would find them through local advertising or word of month. Continuing advances in internet applications and mobile phones use are altering customer behavior, [...]

Read the full article →

Facebook Page Spam Blocker

October 31, 2010
Thumbnail image for Facebook Page Spam Blocker

Heads up to everyone who manages a Facebook Page.  It looks like Facebook has added a “spam blocker” to the page architecture.  See the explanation I received this AM (above) when a notice appeared on one of the Facebook Pages we manage.  Whether this will cause technical issues for owners or visitors who post items [...]

Read the full article →

Become a Destination – Build an Online List

August 30, 2010

One of the best ways to have a great web destination is to provide your audience with great content that’s updated regularly. But what if you don’t have the time to write or find joy in making videos? Even if you like creating content, you still might be at a loss on what to create. [...]

Read the full article →

Can a Business be Invisible on the Internet and Thrive?

December 7, 2009

It used to be the mark of the seasoned and supremely confident small businessperson to casually remark “I don’t need the internet, I’ve done just fine for (insert number of years in business) without it.” While it might be possible for some businesses to survive without acknowledging the internet, in the coming years it will [...]

Read the full article →

Social Networking can’t be Measured. Really?

November 13, 2008

I saw a piece in the local business journal where the “expert” started by stating you must accept that Social Networking can’t be measured. Baloney! While it might be true for consumer giants and on-line retail – they might not be able figure out the sources of each sale. Smaller businesses, especially service businesses, know [...]

Read the full article →