local business

Content Management Systems for Local Business

February 11, 2011

If you are a small business building or updating a website, you need to seriously consider Content Management Systems (CMS) for your web presence. I consistently recommend CMS to my local business clients because it gives them an unbeatable combination of flexibility and low cost of ownership. What is a Content Management System? Content Management [...]

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Email Marketing Done Right

February 7, 2011

Good email marketing gets results; bad email marketing can get you in the penalty box. Ugly email marketing can really trash your reputation. Learn how to avoid email marketing mistakes.

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You Build It – but Will They Come?

November 29, 2010

You build an awesome website for your local business – invest time, money, and let’s be honest – emotion, into the process. You want it to “knock the ball out of the park.” Launch day arrives, you let everyone know. Day one you get a bunch of visitors and then…. Nothing happens. The phone doesn’t [...]

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Search Becoming Critical for Local Business

November 6, 2010

This article originally appeared in the Montgomery County News Magazine Not that long ago, online search results mattered only if you were selling something online. Local businesses could be confident that customers would find them through local advertising or word of month. Continuing advances in internet applications and mobile phones use are altering customer behavior, [...]

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SEO Success for Local Business

October 20, 2010

Is it possible for a local business to rank highly in the search engine results? Absolutely. I have a client that ranks on the first page for 98 out of 170 of their chosen keywords. They also can claim 31 keywords in the top three and 11 keywords in 1st place. Not just any keywords [...]

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Five Fundamentals for Local Business Website Success

October 20, 2010

Successful websites have a number of traits in common. Like an engine with a missing spark plug, miss any one of these items and your marketing won’t run the way it should. Keep running your online marketing without these elements and, like an engine, it runs the risk of slowing, stalling, or failing altogether.

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Online Marketing and the Value of Curation

September 12, 2010

The online world thrives on original content. More importantly, great content drives attention, visitors, and business results. Content can literally make the difference between online success and failure.

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Local Business Online – Location, Location, Location

March 8, 2010

Location, location, location. What’s true for real estate is also true for local business online. While it still pays to have good parking and signage, now it’s now essential that your business and its location show up on the web.

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