marketer

Dealing with Changes in Small Business Marketing

January 10, 2012
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This a part of our Balanced Marketing series. Marketing change continues Small business marketers are challenged to keep up not only with the pace of change but in changes in seemly every dimension of your marketing.  You need to stay up to date. Things on the internet don’t go away The long arm of search [...]

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Understand Why Before Diving into Social Media

May 26, 2010
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Too many social media marketers have a problem with “how” They jump into how to use the tools before they answer more important questions.

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You have an Audience

April 22, 2010

Customers, prospects, leads – they no longer exist. At least they shouldn’t when planning for your market. Generational changes, social networks and the ubiquity of the Internet has turned marketing on its head.

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