marketing

Marketing to The New Consumer

January 30, 2012

In the previous article on Dealing With Changes In Small Business Marketing (part of our Balanced Marketing Series), I outlined the changes that small business marketers are facing every day. In this article, we’ll explore some things that you can do to answer these changes. Meeting the consumer We don’t have much choice – we [...]

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Dealing with Changes in Small Business Marketing

January 10, 2012

This a part of our Balanced Marketing series. Marketing change continues Small business marketers are challenged to keep up not only with the pace of change but in changes in seemly every dimension of your marketing. You need to stay up to date. Things on the internet don’t go away The long arm of search [...]

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Introduction to a Balanced Approach to Marketing

November 25, 2011

Are you tired of wasting your time and money on marketing? Not enough leads, campaigns that go nowhere, and channels that don’t deliver? There’s a good chance that what you’re missing isn’t a tool or a channel; what you are missing is a balanced approach to your marketing. When you adopt a more balanced approach, [...]

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How’s Your Home on the Net?

August 4, 2011

This article originally appeared in our email newsletter, Building Marketing that Works. Sign up here. Where you “live” impacts all your online marketing Think of your website as your “home” on the web. Many prospect’s first interaction with your company will be your web site. How it looks, what it contains, and how your visitors [...]

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The Importance of Social Media to Small Business Marketing

March 31, 2011

The concept behind social media is simple – it’s all about connecting. Social networks offer a different type of relationship, one that is no longer limited by time or geography.

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Email Marketing Done Right

February 7, 2011

Good email marketing gets results; bad email marketing can get you in the penalty box. Ugly email marketing can really trash your reputation. Learn how to avoid email marketing mistakes.

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Search Becoming Critical for Local Business

November 6, 2010

This article originally appeared in the Montgomery County News Magazine Not that long ago, online search results mattered only if you were selling something online. Local businesses could be confident that customers would find them through local advertising or word of month. Continuing advances in internet applications and mobile phones use are altering customer behavior, [...]

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SEO Success for Local Business

October 20, 2010

Is it possible for a local business to rank highly in the search engine results? Absolutely. I have a client that ranks on the first page for 98 out of 170 of their chosen keywords. They also can claim 31 keywords in the top three and 11 keywords in 1st place. Not just any keywords [...]

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Five Fundamentals for Local Business Website Success

October 20, 2010

Successful websites have a number of traits in common. Like an engine with a missing spark plug, miss any one of these items and your marketing won’t run the way it should. Keep running your online marketing without these elements and, like an engine, it runs the risk of slowing, stalling, or failing altogether.

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Online Marketing and the Value of Curation

September 12, 2010

The online world thrives on original content. More importantly, great content drives attention, visitors, and business results. Content can literally make the difference between online success and failure.

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Don’t be Forgotten – Make Better Use of Online Marketing

June 8, 2010

The following article was originally published in our monthly newsletter, Building Marketing the Works. Click here to subscribe. How long before you are forgotten? One of the greatest challenges in marketing is having your audience retain not just a favorable impression of your business, but one that is strong enough so that they reach out [...]

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