marketing

Don’t be Forgotten – Make Better Use of Online Marketing

June 8, 2010

The following article was originally published in our monthly newsletter, Building Marketing the Works. Click here to subscribe. How long before you are forgotten? One of the greatest challenges in marketing is having your audience retain not just a favorable impression of your business, but one that is strong enough so that they reach out [...]

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60 Second Review – Wired Magazine

January 13, 2010

Why review a magazine for my first 60-second review? Because these reviews are all about highlighting value – and I can’t think of a single publication that time and time again delivers the goods.

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Keyword Selection for Local Search

November 19, 2009
Thumbnail image for Keyword Selection for Local Search

Not every web property is designed to draw visitors by appearing in web search engine results. For those that do plan on using search marketing as a means of generating traffic, a top priority is to develop content that “attracts” search engines.

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Kane Partners Social Media Seminar

October 28, 2009

I had the pleasure last night of participating in a social media panel discussion sponsored by Kane Partners. It was a good panel with expertise across the spectrum of social networking:

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Your Market is Changing – Think Differently

October 20, 2009

The presentation outlined the seismic changes underway in marketing and advertising, and to a certain extent, sales and customer service. I firmly believe to fully take advantage of any opportunity, you must understand the environment. After I had outlined the changes underway and their potential impact, I urged the group to take a new approach to dealing with their customers, clients and prospects.

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Are You a Marketing Tycoon?

November 17, 2008

If you treat your marketing like an investment, you’ll put yourself on the path to marketing success. Too often businesses see marketing as an expense item, a necessary evil, but evil none the less. That perspective is the path to marketing failure. Your marketing is one of the few items in your budget where you [...]

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Are you Prepared?

November 5, 2008

It’s always darkest before the dawn, or so the cliché goes. The despair is palpable – speak to most people, especially small business owners, and their assessments are dire – “slowest I’ve ever seen;” “we have nothing to do,” “it just keeps getting worse.” Week after week bad news piles upon more bad news. It’s [...]

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Social Media isn’t your Personal Radio Station

October 25, 2008

I see a lot of “broadcast” social networking participants. They create a profile to send out their message, but don’t bother to listen to or engage with anyone else. Its old marketing inside a new model. Broadcast your message, hope that something sticks. It doesn’t work in social networking. Serious people aren’t involved in social [...]

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Why all the “Why?”

October 24, 2008

A question I usually get is “how did you arrive at Why About Marketing?” The truth is the name found me – or at least it was at the front of my mind when I decided to start a new business. As a young consultant, l learned to assess everything we did on a project: [...]

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