Online Marketing

Introduction to a Balanced Approach to Marketing

November 25, 2011

Are you tired of wasting your time and money on marketing? Not enough leads, campaigns that go nowhere, and channels that don’t deliver? There’s a good chance that what you’re missing isn’t a tool or a channel; what you are missing is a balanced approach to your marketing. When you adopt a more balanced approach, [...]

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How’s Your Home on the Net?

August 4, 2011
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This article originally appeared in our email newsletter, Building Marketing that Works.  Sign up here. Where you “live” impacts all your online marketing Think of your website as your “home” on the web.  Many prospect’s first interaction with your company will be your web site.  How it looks, what it contains, and how your visitors [...]

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Search Becoming Critical for Local Business

November 6, 2010

This article originally appeared in the Montgomery County News Magazine Not that long ago, online search results mattered only if you were selling something online. Local businesses could be confident that customers would find them through local advertising or word of month. Continuing advances in internet applications and mobile phones use are altering customer behavior, [...]

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Five Fundamentals for Local Business Website Success

October 20, 2010
website success trophy

Successful websites have a number of traits in common. Like an engine with a missing spark plug, miss any one of these items and your marketing won’t run the way it should. Keep running your online marketing without these elements and, like an engine, it runs the risk of slowing, stalling, or failing altogether.

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Online Marketing and the Value of Curation

September 12, 2010
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The online world thrives on original content. More importantly, great content drives attention, visitors, and business results. Content can literally make the difference between online success and failure.

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Don’t be Forgotten – Make Better Use of Online Marketing

June 8, 2010

The following article was originally published in our monthly newsletter, Building Marketing the Works. Click here to subscribe. How long before you are forgotten? One of the greatest challenges in marketing is having your audience retain not just a favorable impression of your business, but one that is strong enough so that they reach out [...]

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Four Reasons Why You Should Care About Page Load Speed

May 30, 2010
Page Load Speed

Once upon a time, web page load speed was something only webmasters and hopeless perfectionists cared about. If it was really horrible, you’d tell the web team to find the problem and fix it, but otherwise, slow was OK – the internet provider would take the blame anyway. That was then But things have changed. [...]

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Choosing the Best Tool for the Job

May 3, 2010
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In online marketing, especially social networking, the best tool might not be the most automated or “efficient.” Successful online marketing requires building a relationship with your audience. And solid relationships aren’t built overnight or with a rapid-fire tool set.

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Credibility Counts in Online Marketing

March 1, 2010

Too often I see individuals struggle with their online marketing efforts. Most of the time, the cause is immediately apparent. In fact is the first impression that’s causing the failure.

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