Customers, prospects, leads – they no longer exist. At least they shouldn’t when planning for your market. Generational changes, social networks and the ubiquity of the Internet has turned marketing on its head.
Submit the first post on your blog, or write your first e-newsletter – whether you like it or not, you’re officially a publisher. Congratulations! By the way, what’s your plan? Above all, you have to have content. There are great sites on developing content like copyblogger, but content won’t be enough. You have to manage [...]
The most used phrase in your marketing vocabulary shouldn’t be “how many” or “how much,” it should be a single word, WHY. It’s simple to use – at critical decision points, ask “Why are we doing this?” Each marketing program or campaign needs to be subjected to the “Why” test – from start to finish. [...]
If you treat your marketing like an investment, you’ll put yourself on the path to marketing success. Too often businesses see marketing as an expense item, a necessary evil, but evil none the less. That perspective is the path to marketing failure. Your marketing is one of the few items in your budget where you [...]
It’s always darkest before the dawn, or so the cliché goes. The despair is palpable – speak to most people, especially small business owners, and their assessments are dire – “slowest I’ve ever seen;” “we have nothing to do,” “it just keeps getting worse.” Week after week bad news piles upon more bad news. It’s [...]
