November 17, 2008
If you treat your marketing like an investment, you’ll put yourself on the path to marketing success. Too often businesses see marketing as an expense item, a necessary evil, but evil none the less. That perspective is the path to marketing failure. Your marketing is one of the few items in your budget where you [...]
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November 13, 2008
I saw a piece in the local business journal where the “expert” started by stating you must accept that Social Networking can’t be measured. Baloney! While it might be true for consumer giants and on-line retail – they might not be able figure out the sources of each sale. Smaller businesses, especially service businesses, know [...]
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