search engines

You Build It – but Will They Come?

November 29, 2010
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You build an awesome website for your local business – invest time, money, and let’s be honest – emotion, into the process. You want it to “knock the ball out of the park.” Launch day arrives, you let everyone know. Day one you get a bunch of visitors and then…. Nothing happens. The phone doesn’t [...]

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Five Fundamentals for Local Business Website Success

October 20, 2010
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Successful websites have a number of traits in common. Like an engine with a missing spark plug, miss any one of these items and your marketing won’t run the way it should. Keep running your online marketing without these elements and, like an engine, it runs the risk of slowing, stalling, or failing altogether.

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Own Your Blog Content

April 9, 2010

Blogs can help you establish credibility and generate leads for your business. But be careful: who’s getting the credit for all your hard work?

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Local Business Online – Location, Location, Location

March 8, 2010

Location, location, location. What’s true for real estate is also true for local business online. While it still pays to have good parking and signage, now it’s now essential that your business and its location show up on the web.

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Keyword Selection for Local Search

November 19, 2009
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Not every web property is designed to draw visitors by appearing in web search engine results. For those that do plan on using search marketing as a means of generating traffic, a top priority is to develop content that “attracts” search engines.

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