Social Media

Marketing to The New Consumer

January 30, 2012
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In the previous article on Dealing With Changes In Small Business Marketing (part of our Balanced Marketing Series), I outlined the changes that small business marketers are facing every day. In this article, we’ll explore some things that you can do to answer these changes. Meeting the consumer We don’t have much choice – we […]

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Don’t Wait Too Long to React to Social Media Changes

October 23, 2011
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Has your Social Media just hit an iceberg? I have a little Titanic on the brain. My daughter just finished a class project on the ill-fated vessel, and when it comes to immersion in a topic, she’s at the head of the class. It was not only a topic of discussion, but we also spent […]

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The Importance of Social Media to Small Business Marketing

March 31, 2011

The concept behind social media is simple – it’s all about connecting. Social networks offer a different type of relationship, one that is no longer limited by time or geography.

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Providing Value to your Audience

March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

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Become a Destination – Build an Online List

August 30, 2010

One of the best ways to have a great web destination is to provide your audience with great content that’s updated regularly. But what if you don’t have the time to write or find joy in making videos? Even if you like creating content, you still might be at a loss on what to create. […]

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Understand Why Before Diving into Social Media

May 26, 2010
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Too many social media marketers have a problem with “how” They jump into how to use the tools before they answer more important questions.

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3 Reasons Why You Need to be on LinkedIn

April 27, 2010

People will sometimes refer to LinkedIn as your “online resume.” Frankly, it’s a disservice to what is a very powerful tool. The reach, the features, and reputation of LinkedIn can provide you with much, much more.

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Social Media: Are you one of the Tone Deaf?

February 26, 2010

This was originally posted on You probably won’t hear me.  You’re probably busy using Social Media like Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities. It’s not your fault.  You might have […]

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LinkedIn Profile Basics

February 18, 2010

I recently pulled together some thoughts on LinkedIn profiles for a friend, and I thought I’d share them here with you:

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Kane Partners Social Media Seminar

October 28, 2009

I had the pleasure last night of participating in a social media panel discussion sponsored by Kane Partners. It was a good panel with expertise across the spectrum of social networking:

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Social Networking can’t be Measured. Really?

November 13, 2008

I saw a piece in the local business journal where the “expert” started by stating you must accept that Social Networking can’t be measured. Baloney! While it might be true for consumer giants and on-line retail – they might not be able figure out the sources of each sale. Smaller businesses, especially service businesses, know […]

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