social networking

The Value of Your List in Small Business Marketing

May 16, 2012

Don’t underestimate the value of your “list.” Your list is simply information about your customers or other key individuals (your audience) that you control. It allows you to reach out to them when you want to. In its simplest form, it could be a rolodex or the names in your contacts folder. As your audience […]

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The Importance of Social Media to Small Business Marketing

March 31, 2011

The concept behind social media is simple – it’s all about connecting. Social networks offer a different type of relationship, one that is no longer limited by time or geography.

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Choosing the Best Tool for the Job

May 3, 2010
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In online marketing, especially social networking, the best tool might not be the most automated or “efficient.” Successful online marketing requires building a relationship with your audience. And solid relationships aren’t built overnight or with a rapid-fire tool set.

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Social Networking – are You Headed for Failure?

March 19, 2010

What do social networking and sales have in common? You have to believe it will work. Last month I was lucky enough to attend a presentation from Dan Caramanico, co-author of  The Optimal Salesperson. His presentation was full of great sales insights, but one of his points really hit home. Dan pointed out that if […]

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Social Media isn’t your Personal Radio Station

October 25, 2008

I see a lot of “broadcast” social networking participants. They create a profile to send out their message, but don’t bother to listen to or engage with anyone else. Its old marketing inside a new model. Broadcast your message, hope that something sticks. It doesn’t work in social networking. Serious people aren’t involved in social […]

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