technology

Search Becoming Critical for Local Business

November 6, 2010

This article originally appeared in the Montgomery County News Magazine Not that long ago, online search results mattered only if you were selling something online. Local businesses could be confident that customers would find them through local advertising or word of month. Continuing advances in internet applications and mobile phones use are altering customer behavior, [...]

Read the full article →

Choosing the Best Tool for the Job

May 3, 2010
Thumbnail image for Choosing the Best Tool for the Job

In online marketing, especially social networking, the best tool might not be the most automated or “efficient.” Successful online marketing requires building a relationship with your audience. And solid relationships aren’t built overnight or with a rapid-fire tool set.

Read the full article →

Don’t be in a Rush to Upgrade

October 27, 2009

A client asked if they should upgrade their version. I advised them to move cautiously. For my own web sites, I usually upgrade to the latest version of whatever technology I’m using, but rarely am I an early adopter. Some guidelines on upgrading:

Read the full article →