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Providing Value to your Audience

March 25, 2011

So you are building an audience online (see previous blog post on that topic). The relationship has started, but how can you make it stronger? You have to provide value.

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Become a Destination – Build an Online List

August 30, 2010

One of the best ways to have a great web destination is to provide your audience with great content that’s updated regularly. But what if you don’t have the time to write or find joy in making videos? Even if you like creating content, you still might be at a loss on what to create. [...]

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Social Media: Are you one of the Tone Deaf?

February 26, 2010

This was originally posted on davewirsching.com You probably won’t hear me.  You’re probably busy using Social Media like Twitter to chase sales leads, or standing on your virtual corner repeating yourself over and over, like the poor souls who seem to inhabit every major intersection in big cities. It’s not your fault.  You might have [...]

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Can a Business be Invisible on the Internet and Thrive?

December 7, 2009

It used to be the mark of the seasoned and supremely confident small businessperson to casually remark “I don’t need the internet, I’ve done just fine for (insert number of years in business) without it.” While it might be possible for some businesses to survive without acknowledging the internet, in the coming years it will [...]

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Social Networking can’t be Measured. Really?

November 13, 2008

I saw a piece in the local business journal where the “expert” started by stating you must accept that Social Networking can’t be measured. Baloney! While it might be true for consumer giants and on-line retail – they might not be able figure out the sources of each sale. Smaller businesses, especially service businesses, know [...]

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