First, a little news I've booked several speaking engagements over the next few months. On December 15th I'll be participating in a Social Media Presentation sponsored by Local Pages (and others). Other speaking dates and links can be found on my blog.
Over the weekend I rolled out the first of several changes at Why About Marketing to better reflect our focus on local businesses. Most notably I've cleaned up the structure of our blog and renamed it to Think Locally. The blog runs on WordPress so these changes only took a few hours instead of weeks and days. Another example of how using a Content Management System (CMS) like WordPress pays off. And please - leave a comment and let me know what you think.
Growing your website's visitors Last month I shared some ideas to get your website working for you. This month I'd like to focus on how to be found online. Simply staking your claim online by building a website won't guarantee you'll ever be found – at least by anyone who might become a customer.
Getting the right visitors requires promoting your site. That's right - to get visitors you have to "advertise" its existence. Site promotion can take a number of forms:
Traditional Advertising: print, radio, TV, and signage
Promotion via social media
Getting listed in search engines
I find that among local business people there is great interest in search ranking, but little understanding on how it works. Below you'll find some links to articles on search and local business promotion. If you are interested in finding out if your website is set up to be found online, request a SEO assessment by either giving me a call (610 834 3232) or replying to this email.
As always, if you know of someone who can use this information, use the forward link at the right.